6 Ways Your Website Can Build Trust
1 Homepage Design
We judge a book by its cover. We judge a business by its website. If the homepage is badly designed there is little chance that the visitor will stay and look any further into the offer. They assume that if your website is crap, you are crap. One click and you disappear – forever (as it is very unlikely they will ever come back). 8 seconds to make an impact. Positive or negative.
Your homepage is your book cover, your storefront. If your storefront looks inviting and promising the customer will walk into your store, browse and possibly sign up to your offers or come back again and eventually buy.
This is about design- your fonts, your colours – but also your messages, and how fast your website loads.
First impressions are paramount.
But don’t stop the good design at the homepage. I have seen many websites that had a great homepage, but when diving in deeper it looked like they had run out of steam or passion or interest … and so did I, as a consequence, as a visitor. Keep it consistent, appealing and compelling throughout your entire website.
Take Action: Imagine you are your ideal client. Start with your homepage and see how it makes you feel. Is it inspiring, does it make you want to do something? What does it make you want to do next?
This is your ‘About Us’ page. It’s your personal story. What makes you you, what got you into this business, why are you passionate about what you do, why do you offer what you offer … Why would someone want to work with you? Here your customer will find out if they resonate with you. Maybe a bit like a first date: will there be a second one?
Take Action: Check your About page. Does it clearly state your mission? Does it inspire trust? Does it speak to your ideal customer?
Be crystal clear on your offering. Make it easy for the visitor to find what they are looking for and lead them down the path where they can sign up to/buy your service. Don’t just have lots of text on your website, push the client through your website to where they can find a solution to their problem. Create a pathway to success
Take Action: Check your offer: How clear is it? Do you tell your visitor how you work? Is it clear what benefits they will get through working with you/buying your products? Does your website lead them to the solution of their problem?
A review strategy needs to be part of your sales process.
Check your content. Is it still relevant to what you are doing/offering now?
Take Action: Go through each of your pages and update.
Reboot and relaunch: get people’s eyes back onto your content. You can have the most amazing services and offers but if no one sees them no one can buy them.
Take Action: Once your website is all updated, get your content back out there. Drive traffic to it. Share on LinkedIn, Facebook, Twitter, Instagram (take a photo of your website and tell people about it, invite them to visit)
Need some help? If your website doesn’t tick all these boxes and you want to see what you can do, book a free Website Stimulator Session with me now.