Screen Shot 2020-05-23 at 12.17.14

How to Create an Effective Lead Magnet for Your Coaching Website

Offering a compelling lead magnet on your coaching website is one of the best strategies to attract and engage your visitors. 

A lead magnet is a valuable free resource you offer in exchange for the visitor’s email address. This allows you to build your email list, nurture those relationships, and eventually turn them into paying clients. 

Most people won’t buy the first time they land on a website. They need to get to know and trust you. Giving them value first with your free resource is a great way to build your Know-Like-Trust Factor. 

How to create an effective Lead Magnet

1. Understand your target audience

To create a lead magnet that resonates with your audience you have to fully understand their pain points and challenges, their aspirations and desires. By diving deep into their mindset you can create a lead magnet that speaks directly to their needs, and show them that you can help. 

2. Solve one specific problem

Give your audience a quick win. 

Identify a specific issue you can help them overcome and provide actionable steps they can implement right away. By helping them achieve a small victory they’ll see you as a coach who can get them results.

3. Speak to their desired end result

Clearly articulate the benefit your lead magnet will provide. Highlight the desired end state to add a layer of emotion and motivation.

4. Showcase your expertise

Your lead magnet is an opportunity to position yourself as the go-to coach for your target audience. Provide them with valuable insights, practical tips, and proven strategies that showcase your unique perspective and expertise.

5. Keep it easy to consume

Your lead magnet should be easy to read, scan and digest. Keep it focused to avoid information overload. Ideally, it shouldn’t take more than 5 to 10 minutes to consume or experience. This isn’t about dumping knowledge on the reader, it’s about inspiring them to take the next step with you.

6. Craft a powerful first impression with professional design

A well-designed lead magnet creates a strong first impression, conveys professionalism, and builds trust. It signals that you take your work seriously and are invested in providing value. Conversely, a sloppy or poorly designed lead magnet can damage credibility and make potential clients less likely to engage with your services. 

Canva is a great place to start creating your own beautiful designs.

7. Include a strong call to action (CTA)

Always end your lead magnet with a strong call to action – direct your audience towards their next steps in their journey with you, i.e. schedule a free discovery call, find out more about your program on your website.

Make sure your CTA is clear, compelling and relevant to the content of your lead magnet.

8. Follow up with an email nurturing campaign

This is super important! Don’t let your lead magnet be a one-night stand. By providing ongoing value with each email you establish a connection over time, increase trust, and stay on top of mind. When the client is ready for coaching they will most likely turn to you.

Effective Types of Lead Magnets for Coaches

There are several types of lead magnets, some are more effective than others. Let’s have a look at some lead magnet ideas that work best for coaches.

  • Quizzes: People love quizzes! They’re engaging, interactive, and can provide personalized insights. A well-crafted quiz tailored to your ideal client’s pain points can be highly effective. (Example: “What’s Your Leadership Style?” for a leadership coach)

  • Checklists & Templates: These offer immediate, actionable value. A checklist simplifies a process, ensuring people don’t miss important steps. Templates (like email scripts or worksheets) provide a starting point, saving clients time and effort.

  • Short eBooks or Guides: While more in-depth than checklists, these remain easily digestible and provide a deeper dive into a specific problem your ideal client faces. Focus on a single, highly relevant topic.

  • Workbooks: These offer a guided, interactive experience. Workbooks lead potential clients through exercises and prompts, helping them gain clarity or make progress toward a goal.

  • Video Training or Mini-Courses: Video is an engaging format that allows you to showcase your expertise and personality. Offer short, focused training sessions or a series of videos that address a common challenge.

  • Discovery Session: Let potential clients experience your coaching firsthand, establishing trust and demonstrating the value you offer.

  • Email Mini-Course: Provide value in bite-sized chunks over several emails. Aim for a concise course, typically 3-5 emails, focusing on a specific topic relevant to your ideal client’s challenges.

  • First Lesson of Your Course: Delivers valuable takeaways while also enticing potential clients to learn more advanced strategies in the full course.

  • Webinar:  Obviously, this doesn’t fall in the category of under 10 minutes to consume, but it’s a powerful way to create a connection with your audience and give them a real taste of your coaching style and personality.

Are you ready to create your own?

Remember, the best lead magnet is the one that deeply resonates with your ideal client and provides them with a quick, valuable win. Focus on their biggest pain points, and deliver an instantly useful solution. Use that first impression to build trust and establish your expertise, and follow up with an email nurturing campaign that continues delivering value. 

Lead Magnet Checklist

Download Your Lead Magnet Essential Checklist

Keep this checklist handy to make sure your next lead magnet ticks all the boxes for success!

Share This Post

Want Tips, Trends, Resources for your business Growth straight to your inbox?

More To Explore

Do You Want To Boost Your Business?

A Great Website Will Get You Clients

Get the free checklist

10 Essential Criteria For Creating An Irresistible Lead Magnet To Grow Your Email List

Free download

the 6 steps to online Coaching business success

Get the step-by-step guide to power up your online coaching business, sent straight to your inbox.

Whether you are a seasoned coach or just starting out, implementing these steps is essential for the success of your online coaching business.

Your email is safe with me. By requesting this download you will be added to my mailing list to receive useful tips from time to time. You can unsubscribe at any time.