Funnel vs website – what is better for my coaching business?

Funnel vs website – are they mutually exclusive, inclusive or the same? Which is better?

A “funnel” is a business model. It’s a process or a method.

It’s sometimes called customer journey or buying process.

The funnel is a way of taking a bunch of people that don’t know you exist and converting them into happy, profitable, repeat customers that refer you to their friends.

A website can be a part of a funnel, or all of a funnel. It’s ONE of the methods we use to convert people from one stage to another. 

A marketing funnel is a model.

A website is a way of implementing that model. 

If the marketing funnel is a map, a website is a car. It’s ONE way of getting the most of a map.

 

Isn’t a strategically built website a funnel?

Essentially, yes. A website can do a LOT of what a funnel needs. A sales page, a squeeze page, thank you page, blog etc. Those are all things on a website that could convert people from one stage to another.

Emails, books, seminars, webinars, texting, leaflets, online online ads, courses, websites, YouTube videos, podcasts, blog content – these are all tools that help execute a marketing funnel model.

On a podcast with Lee Jackson a while back (https://pod.co/…/123-businesses-that-educate-dominate…) I mention how a funnel is just a website that’s doing it job.

That’s largely true but there are lots of different methods for executing a marketing funnel.

If the funnel is a map, other tools could be cars, bikes, planes and boats.

ClickFunnels is basically a page builder and an email marketing tool. It combines some of the parts of a funnel into one piece of software.

(Clickfunnels can be easily replaced by a website and email sequences/autoresponders. The bonus you get with your own website is you get to have your own beautiful on-brand design and not pay Clickfunnel’s monthly charges.)

want to find out more about creating your own sales funnel on your website?

Book a free mini discovery session with me.

Sales Funnels

A sales funnel is built around leading the visitor to a specific path, with a clear end goal. That end goal could be to collect a lead, get a sale, or any other action that the sales funnel maker has decided on beforehand. 

A sales funnel usually includes these steps:

  1. Awareness stage – the potential buyer is getting relevant information about the product and the business.
  2. Consideration stage – the potential buyer is finding the need to purchase the product.
  3. Conversion – the buyer decides to get the product or service and makes a purchase.
  4. Loyalty – the buyer keeps engaged with the business as a part of a sustainable relationship.

Share This Post

Share on facebook
Share on linkedin
Share on twitter
Share on email

Want Tips, Trends, Resources for your business Growth straight to your inbox?

More To Explore

Do You Want To Boost Your Business?

A Great Website Will Get You Clients