Funnel vs website – are they mutually exclusive, inclusive or the same? Which is better?
A “funnel” is a business model. It’s a process or a method.
It’s sometimes called customer journey or buying process.
The funnel is a way of taking a bunch of people that don’t know you exist and converting them into happy, profitable, repeat customers that refer you to their friends.
A website can be a part of a funnel, or all of a funnel. It’s ONE of the methods we use to convert people from one stage to another.
A marketing funnel is a model.
A website is a way of implementing that model.
If the marketing funnel is a map, a website is a car. It’s ONE way of getting the most of a map.
Isn’t a strategically built website a funnel?
Essentially, yes. A website can do a LOT of what a funnel needs. A sales page, a squeeze page, thank you page, blog etc. Those are all things on a website that could convert people from one stage to another.
Emails, books, seminars, webinars, texting, leaflets, online online ads, courses, websites, YouTube videos, podcasts, blog content – these are all tools that help execute a marketing funnel model.
On a podcast with Lee Jackson a while back (https://pod.co/…/123-businesses-that-educate-dominate…) I mention how a funnel is just a website that’s doing it job.
That’s largely true but there are lots of different methods for executing a marketing funnel.
If the funnel is a map, other tools could be cars, bikes, planes and boats.
ClickFunnels is basically a page builder and an email marketing tool. It combines some of the parts of a funnel into one piece of software.
(Clickfunnels can be easily replaced by a website and email sequences/autoresponders. The bonus you get with your own website is you get to have your own beautiful on-brand design and not pay Clickfunnel’s monthly charges.)
want to find out more about creating your own sales funnel on your website?
A sales funnel is built around leading the visitor to a specific path, with a clear end goal. That end goal could be to collect a lead, get a sale, or any other action that the sales funnel maker has decided on beforehand.
A sales funnel usually includes these steps:
- Awareness stage – the potential buyer is getting relevant information about the product and the business.
- Consideration stage – the potential buyer is finding the need to purchase the product.
- Conversion – the buyer decides to get the product or service and makes a purchase.
- Loyalty – the buyer keeps engaged with the business as a part of a sustainable relationship.