Your email signature has much more power than you might think!
It’s important to consider what message your email signature is sending and how you can optimize it to reach your business goals.
Read this great guide by Amy from Mailerlite to find out the best practices for best results.
tldr? Here is the checklist:
Your guide to email signature best practices for 2022
✅ Size: Keep an eye on the dimensions and weight of your email signature. Less than 100kb and between 150px-200px height, 300px-600px width
✅ Fonts and colors: Be consistent with your brand guidelines and keep things simple
✅ Photos: Use clean, high-quality headshots and don’t forget to smile! Stick to 50px-100px in size
✅ Company logo: Use a high-quality logo with a width of 150px-300px. Place it alongside your other company information
✅ Social media links: Use icons instead of text links and stick to relevant platforms that you are active on. These work well at the bottom of your footer
✅ CTA: Use CTAs in line with your brand to reach goals or drive subscribers to other channels
✅ Website link: Make it easy to identify
✅ Dividers: Separate information into groups to make it more digestible
✅ Whitespace: Use enough whitespace to make your email signature clean, professional and easy to read
✅ Design hierarchy: Make sure primary information is prominent, and present elements so as to guide readers through with purpose
✅ Mobile-friendly: Think about size, positioning and whitespace of clickable elements
✅ Track success: Make links trackable to analyze and make informed decisions about your campaigns
✅ Use different signatures where appropriate: What works for one kind of client, might not work for another.
credit: Amy Elliott at Mailerlite