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The Value You Deliver

Business is not about you, it’s always about your client. “No one cares about you” is what I keep hearing in my various business trainings … which initially was kind of hard to take … but it makes sense, doesn’t it?

So you need to look at yourself from your clients’ perspective – what is it they gain from working with you? Why should they pick you? What makes you the right fit for them?

It’s all about them. What do you offer that can make their lives better?

Do you know the answers to these questions?
Take Action:
Take some time to answer these questions:
The answers to those questions are The Value You Offer.


In one of my courses our leader ‘made us’ do this. I didn’t want to do it at first, it felt too embarrassing, but it’s one of the best things ever. This will help you with the above question too, and you might discover things about you you didn’t even know!

I encourage you to do it here too! Right now! Don’t hesitate, just do it.

1. List five to 10 friends. They could be family members, friends, or just anyone that knows you well.
2. Now, open up your email account and let’s send these emails right now. Don’t delay it until tomorrow. Don’t delay it until anything. We’re doing it right now. Here’s the email template:
Hi [NAME],
I’m attending a training program that’s helping me figure out my own unique abilities and the person who is directing the training encouraged us to ask a close friend to provide some feedback on what you believe I’m skilled at and not skilled at.
Here’s the questions:
1. What are my strengths? What can you count on me for? (Please state 3-4 things)
2. What are my weaknesses? What can you not count on me for? (Please state 3-4 things)
3. What is my unique ability? What am i the best at in the world?

3. Hit send! Well done!


Now sit back and see those gold nuggets coming in.

Bonus exercise 2: Visualise your Success


1. Pick one area of your life that you want to transform.

2. Decide what the goals are you want to achieve in this area of your life. Visualise them. Feel them. Feel as if you’ve already achieved them. Sit in the visualisation of the outcome you want to achieve.

2. Then, for a full day, or even a few days, keep a little notebook with you at all times, or use your notes in your iPhone, and write down all the little thoughts you have around this area/theme, positive and negative.

3. At the end of the day, write them all down, positives on one side, negatives on the other. See what you see there!

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